Umbrella brand for three AI agents
ARTIFACTS
3x brand logo and identity, Launch video, Website, Midjourney Workflow
TEAM
Founding Team, Head of Marketing and me
SCOPE
Brand update to facilitate the launch of three agentic products.
To support the launch of three AI video agents, I designed a scalable brand system that enabled anyone in the company to create high-quality branded content quickly. Using Midjourney style references and curated moodboards, the system allowed teams to generate consistent imagery on demand. That was crucial for video, where visuals needed to adapt seamlessly across light and dark moods layered on brand backgrounds. After a one-week design sprint we were ready to launch with logos, video, landing page, and identity.
Impact
One week brand sprint creating logo, launch video and landing page
Each agent received its own distinct color mood, complemented by organic brush strokes to make the system feel more human and approachable. On top of that, I established a modular system of cards, color usage, and typography so new sub-brands could be implemented quickly with every release.
The system enabled rapid production while improving with every release. Each new agent iteration refined earlier decisions, while landing pages, lead-gen assets, LinkedIn carousels, and motion graphics all came from the same shared components and art direction logic.
